Private Die Proprietary Stamps

Private Die Proprietary stamps hold a unique place in the history of American stamp collecting. These ornate and often visually stunning stamps were not issued by the government for postage, but rather created by private companies to pay taxes on proprietary goods—most notably during the Civil War and the Spanish-American War. They arise from a fascinating intersection of commerce, taxation, advertising, and artistry.

US #RO130d – 1878-83 1¢ Proprietary Match Stamp, Watermark 191R, F. Mansfield & Co.
US #RO172b – 1871-77 1¢ Proprietary Match Stamp, Silk Paper, Star Match

What Are Private Die Proprietary Stamps?

Private Die Proprietary stamps, sometimes referred to as Match & Medicine stamps, are a special class of Revenue stamps. Unlike standard government-issued Revenue stamps, these were custom-designed and printed for individual companies, typically manufacturers of matches, medicines, perfumes, playing cards, and other proprietary goods. The stamps served two purposes:

  • Tax Payment: They documented the payment of federal taxes required on certain consumer goods.
  • Advertising: They allowed manufacturers to display their brand, logo, or even product imagery directly on the stamp, turning a tax obligation into a marketing opportunity.
US #RS57d – 1878-83 6¢ Proprietary Medicine Stamp, Watermark 191R, Wm. E. Clarke
US #RS106a – 1862-71 2¢ Proprietary Medicine Stamp, Old Paper, Helmbold’s

Civil War Origins

The origins of Private Die Proprietary stamps trace back to the Revenue Act of 1862, enacted as the US government sought new sources of income to fund the Civil War. The act imposed taxes on a wide range of goods, including patent medicines, matches, and playing cards. Manufacturers were permitted to commission their own distinctive stamps—provided they bore the cost of designing and producing the dies.

US #RT4d – 1878-83 1¢ Proprietary Perfumery Stamp, Watermark 191R, Corning & Tappan
US #RT19d – 1878-83 1¢ Proprietary Perfumery Stamp, Watermark 191R, Tetlow’s Perfumery

The Five Types

Type

Scott Prefix

Common Uses

Matches

RO

Matchboxes and match packages

Medicines

RS

Patent and proprietary medicines

Perfumes

RT

Perfumes and cosmetics

Playing Cards

RU

Decks of playing cards

Canned Fruit

RP

Canned fruits and preserved foods

US #RU4b – 1871-77 5¢ Proprietary Playing Card Stamp, Silk Paper, A. Dougherty
US #RU13c – 1877-78 5¢ Proprietary Playing Card Stamp, Pink Paper, Victor E. Mauger and Petrie

The End of Private Dies

The use of Private Die Proprietary stamps largely ended with the repeal of the tax on March 3, 1883. However, they made a brief return during the Spanish-American War. From July 1, 1898 to July 1, 1902, patent medicines, perfumery and cosmetics, chewing gum, and sparkling wines were taxed. Only a few medicine companies made use of private dies this time, though, with most using generic stamps produced by the government.

US #RS286r – 1898-1900 5/8¢ Proprietary Medicine Stamp, Rouletted 5½, Johnson & Johnson
US #RS293p – 1898-1900 2½¢ Proprietary Medicine Stamp, Hyphen Hole Perf. 7, J. Ellwood Lee Co.

The Legacy of Private Die Proprietary Stamps

Private Die Proprietary stamps are more than just remnants of a bygone tax system—they are miniature works of art and windows into the entrepreneurial spirit of 19th-century America. Their combination of historical significance, visual appeal, and rarity has made them a beloved specialty within US philately. Today, they continue to captivate collectors and historians alike, offering insights into the nation’s economic and social history.

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