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Pinocchio Premiers

2004 37¢ Pinocchio and Jiminy Cricket
US #3868 was part of the first Art of Disney set in 2004.

On February 7, 1940, Pinocchio debuted at the Center Theatre in New York City.  It was Disney’s second full-length animated feature film and the first to win a competitive Academy Award.

2004 23¢ Pinocchio First Day Post Card
US #UX410Pinocchio First Day Post Card

Written in 1881 by Carlo Collodi, The Adventures of Pinocchio is a children’s book about the mishaps of a mischievous puppet that longs to become a human boy.  It was published at a time when children’s books were relatively new, so it became popular around the world.

In September 1937, while working on Snow White, animator Norman Ferguson brought an English version of the book to Walt Disney.  Walt loved it and planned to produce it as the company’s third movie.  It was later moved up to become his second movie when production on Bambi proved troublesome.

1987 Pinocchio sheet from Grenada
Item #MDS311D – Mint sheet picturing scenes from the movie

Snow White had been so profitable and successful (even winning an honorary Oscar), Disney felt compelled to go all out and make Pinocchio just right.  The secret to Pinocchio’s perfection was extensive use of the horizontal multi-plane camera.  Disney, and other studios, had developed the camera over a number of years, getting the technology down in time to shoot a couple of scenes for Snow White.  The Disney team perfected their techniques while shooting the 1939 cartoon Donald’s Lucky Day, and went on to use its capabilities to the fullest in Pinocchio.

2017 49¢ Disney Villains: Honest John from
US #5214 – Disney Villains stamp picturing Honest John

The multi-plane camera revolutionized Disney’s animation, giving three-dimensional depth to one-dimensional pictures.  Imagine a series of seven moveable panes of glass stacked underneath a camera.  Now place drawings on each pane of glass. Put a drawing of a puppet on the pane of glass closest to the camera, a drawing of Honest John Foulfellow on the one beneath it, a picture of a dog crossing the street on the one after that, a building down the street on the next, and so on, spacing the drawings according to perspective. Now picture those layers of glass moving, some in unison with the movement of other panes, some moving independently of the other panes, as the camera moves forward and backward, filming through all seven panes of glass.

1980 Disney Celebrates Christmas with Pinocchio, Mint, Set of 7 Stamps, Turks and Caicos
Item #MDS209 – 1980 Pinocchio Christmas stamps

The most outstanding example of the multi-plane capabilities – and probably the most complex scene to shoot – was the scene in which Pinocchio is trapped in a cage inside Stromboli’s wagon.  The wagon is moving and Pinocchio is moving inside the swinging cage.  Light from the moon high in the night sky beams through the window and the light rays of the Blue Fairy permeate the entire scene!

2004 37¢ Pinocchio and Jiminy Cricket Mystic First Day Cover
US #3868 – Mystic First Day Cover

Understandably, this kind of photography was very expensive.  A one-, two-, or three-second scene cost $25,000 to film – a staggering sum today, and even more so in 1939.  Not surprisingly, Pinocchio was one of the most expensive features Disney ever made, costing $2,289,000.  And to make matters worse for the studio, Disney’s European market evaporated just before Pinocchio’s release as the continent entered WWII.  Europe accounted for 45 percent of the company’s revenues, so Pinocchio was in financial trouble before it was released.

1996 Disney Best Friends from Ghana
Item #MDS296B – 1996 Disney Best Friends sheet including a stamp picturing Pinocchio and Jimmy Crickett

But Walt Disney wouldn’t be deterred from releasing his masterpiece, and it premiered on February 7, 1940, at New York City’s Center Theatre.  Pinocchio garnered largely popular reviews.  Critic Archer Winsten described the film as “fantastically delightful, absolutely perfect, and a work of pure, unadulterated genius.”  However, the loss of international sales forced Disney to write off a loss of one million dollars after its initial release.  Since then, of course, Pinocchio has earned back this sum many times over.

1983 Disney Christmas stamps from Turks & Caicos
Item #MDS247A – 1983 Disney Christmas stamps including one picturing Pinocchio, Jimmy Crockett, and Figaro

Pinocchio received Academy Awards for Best Song (for “When You Wish Upon A Star”) and Best Scoring of a Musical Picture.  The moving song, performed by the character Jiminy Cricket, went on to become the Walt Disney Company’s signature song.

Click here for lots more Disney stamps.

Click here to see a neat advertisement announcing the movie’s premiere.

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